Marketing Director

ALEXANDRA FISHER

Turning Ideas into Impact: A Trailblazer in Marketing with a Taste for Success.

Hi I’m Alex, a marketer who thrives on innovation, strategic thinking, and a sprinkling of creativity. With a rich 17-year career, my passion for the craft has led to inspiring feats of marketing marvel. At Wolverine Worldwide, I’ve been instrumental in nurturing brands like Merrell, Saucony, and Sperry, steering them to impressive year-over-year growth, turning the simplest of ideas into successful and lucrative marketing campaigns.

My experiences with renowned organizations like New Balance, Bose, and Adidas have shaped me into a versatile leader, capable of executing global strategies, digital innovations, and cohesive brand experiences. Whether it’s growing online communities to 5 million users within a year or managing a yearly $8 million sponsorship marketing budget, my leadership skills and marketing finesse have been the cornerstones of my success.

Away from the charts and graphs, my love for the beach, food, and a compelling story reflect my belief in balance and connection. It’s not just about numbers and percentages; it’s about relationships and experiences. A blend of professional acumen with personal zest, I don’t just follow the market’s current – I set it. After all, for me, a good marketing campaign is like a day at the beach: refreshing, invigorating, and full of endless possibilities.

If you’d like to get in touch, email me at [email protected].

Top Business Skills:

• GTM Strategy
• Digital/Social Media
• Brand Building
• Content Creation
• Retail & Experiential