DOC FU

Doc Fu and The Health Team is a series of two-minute cartoons featuring The Health Team battling The Forces of Misery. The animations played in movie theaters throughout the city and on the hospital’s closed-circuit TV network. Doc Fu made regular visits to kids in the hospital, at schools and even NBA games. Trading cards (educational), stickers and t-shirts were given to kids as giveaways. Rooms in the children’s hospital were decorated with Doc Fu themes.

Since the campaign’s launch in 2011, brand preference and surgical volumes have skyrocketed. Brand preference increased from approximately 5% to nearly 25%, and surgical volumes jumped more than 20%!