NEW BALANCE
Head of Social Media
As New Balance’s Head of Global Social Media I executed a 52-week content strategy that grew NB’s global social community to 5M followers and generated a 14X ROAS from paid campaigns. Compelling content featured tier-zero collabs, athlete and celebrity ambassadors, event coverage, and weekly product drops to build brand heat and keep consumers engaged.
Key Responsibilities: Product Launches, Collaborations, Event Activations, Content Creation, Paid Media, Ambassadors, Influencer Strategy, DAM, Sales Meetings
@newbalance
@newbalancelifestyle
@newbalancewomen
@newbalancerunning
Influencers
