FORM THE FUTURE

In 2017, Adidas unveiled the all-new AdiZero uniform system worn by the players of the NHL with a 31-team launch in Las Vegas. I led the marketing team on the Adidas side of the launch, working with the league and all 31 teams to simultaneously bring a unique story to each hockey franchise, the league and Adidas.

NHL Product Launch Event

I played a pivotal role in orchestrating an NHL product launch that not only exceeded sales expectations but also created a buzz in the sports community. Leveraging strategic partnerships and multi-channel marketing tactics, the event resonated with fans and stakeholders alike, setting a new benchmark for the brand’s engagement initiatives.