SAUCONY

At Saucony Kids, we exist for runners, jumpers, and climbers. Kids inspire us, bring us new ideas, and force us to be better. Whether it’s at gym class or out on the field, we want our sneakers to inspire kids to be fast and confident athletes. We believe in comfort, lots of color, wide widths, laces, and alternative closures. We strive to create the best sneakers to make kids’ sports – and kids’ lives – just a little bit better.

MY ROLE AS HEAD OF MARKETING

I am responsible for developing and leading the global execution of all marketing and communication strategies across wholesale and DTC channels. Working with regional teams, ecommerce and key retailers in true partnership, I roll out seasonal brand strategies, toolkits, and digital campaigns to create brand desire and drive revenue.

Through owned and paid marketing across search, social and email, I was able to grow the Saucony.com kids business by 23% YoY.

I also believe in connecting with our community on important causes. For the past several years, I have partnered with organizations such as the Brown Boys Read literacy program (part of Black Men Run) and Boston Children’s Hospital to make a direct positive impact on children’s lives.