Head of Kids Marketing

The kids’ footwear business is nuanced, and at Wolverine we are the kid experts. As Head of Marketing, I lead a talented team of high performers across brand management and creative services. I put the consumer at the forefront of every decision. Our consumer is two-fold: the kid who wears the shoe and the parent that purchases it for them. I focus on making sure parents are aware of the right products that will promote healthy foot development for their kid, while looking and performing great, too. We work together to create stories that effectively reach and impact families around the world.

Multiply that across the 5 key brands in our portfolio and you’ll quickly see how important organization, efficient processes, communication and collaboration are the pillars of my team’s success.